Section A

WWW: You've used narrative theory in Q3 which is important-Barthes may hay have worked better than propp however.

EBI: Answer the question!you haven't met the task for 1,2 or 4...its a major weakness.
1) The trailer promotes channel 4's brand image as channel 4 is known for their inappropriate humour and stereotypes were as know they show the minority of disabled people the in Britian working hard and proving to the nation that anything is possible.The trailer shows a the togetherness and unity by the athletes to one another.The trailer shows that channel 4 can be known as a high brow brand as it's more mature and formal and show the country its hardworking side and that nothing comes easy. In other words this shows channel 4 equality showing as they support and anything or anybody in what ever they want as it their dream as the trailer shows the GB team wearing their costumes and showing off their logo an brand to suggest to the audience that they are one and want to win the games and so they support them.The trailer also intrigued the audience as the see a one arm or one leg athlete and so they are intrseted to see how the get on in the games so they tune in.Furthermore the trailer gave channel 4 positive boost in their positive brand image as the trailer is encouraging and is very friendly and family based.