Cool Brands

Spotify

The brand Spotify is a very urban and modern as it provides you with millions of songs instantly on many phones .Spotify's brand values would include being up to date, aware of trends and variety.the lines of appeal that spotify fit into is Happy families, as everybody who owns the Spotify app has become part of a family as this is their way of finding music. I think the Spotify is one of the top coolest brands due to the fact that, most people own the app and use it in their day to day lives for music.

Apple

Apple's brand values would relate to their adverts or marketing schemes. They aim their products for people of the rich, luxurious lifestyles. This brand may have made it to the list as it is the most valued brand to date and is the most popular worldwide, everyone wants an apple product. I chose this brand as I am personally a strong apple fan. Also as I’m only a teenager they have not targeted it for me but they made it appeal to me as it’s the latest and quickest product phone.
O2

The O2's brand values may be successful as it the best place for music concerts and events in the UK. This may be their brand values as it is a glamorous place and welcomes successful people to perform there. It may also be a dream or fantasy for people as they get to experience something totally different there. I chose this brand as i love the O2 and have been to a concert there before. The o2 allows anything in there as it hosted a basketball game, Tennis finals and also many concerts and finally the X factor.

Nike

Nike is on of the largest sports clothing shops in the world which provides provide spotswear and footwear including accessories. The brand values for nike is that the consumers admire their idols who wear nike such as Ronaldo or Nadal or Lebron james.so therefore they purchase they items to preform like them.

Kripsy Kreme

Krispy Kreme is a doughnut brand that is well known. This is surprising because doughnut brands are not very well known but Krispy Kreme have made and created a big brand name for themselves that is well known in many different countries. Kripsy Kreme would want to associate their brand with delicious and sweet because of this they have attracted many customers willing to pay more than normal for doughnuts because of their brand which gives them a major boost. I chose this as one of my top five brands because it done well in creating a well known big doughnut brand for themselves which is known for its sweet products.

 

 

Brand Values

Audi
1.) Audi is a luxury brand car that is targeted at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride.
 2.) The Brand Audi is a luxurious car company.
3.) Success

McDonalds
1.)  McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

2.)  The Brand McDonalds is about the happiness of all consumers.

3.)  Passion.

Nike Football Boots
1.)  Nike is another globally well known brand. Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow in that specific footballers steps. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.
2.)  The Nike brand is about providing boots of high quality.

3.)  Elite

Apple
1.)  Apple is a globally well known brand that provides high class technology ranging from phones to computers. Dyers line of appeal would fit into lifestyles. Apple products are owned by most of the public which fits into our lifestyles. As apple continuously provide high quality gadgets it causes competition between competitors therefore, there would be a gradual increase within technology. This would be a benefit to all of us. This also links the natural world.
2.)  The brand Apple is about high class technology.
3.)  Steve Jobs.
Disney
1.)  Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.
2.)  The brand Disney is about providing happiness.

3.)Childhood.

Channel 4 New series

Title:Outsiders
Scheduling: 9:00pm Monday nights for 21 weeks.
This programme is a comedy drama TV series starring 5 young adults who just graduated university and each have their own career job.However they have trouble finding their true selves and love. they dont fit in with the usual young adults who go clubbing and get invited to the big events in town .Its more sophisticated remake of the inbetweeners series as we are looking not to educated but to entertain and have this show to be low brow.the target audience is at 15-30 year olds with  a mixture of males and female of 80% males and 20% females.

Cinematography

1. Camera shots:

Wide/Establishing shot - Shows the setting and where certain actions are about to be taken place.

Long shot - A shot which shows the actor from head to toe.

Medium shot - A shot which shows less than a long shot, but more than a close-up, so it would show the head to knees.

Medium close-up - a shot which displays the head to torso, less than a medium shot and less of a close up.

Close-up - a shot which only shows his face and head, used to show the detail of a subjects facial expression.

Extreme close-up - A shot which displays only a very specific part of a subjects face.

Over-the-shoulder shot - a shot which is used for conversation mainly, as the camera is positioned by the subjects shoulder in order to show how far away they are from each other.

2. Camera angles:

Bird's eye view - Overhead angle displaying the setting from above which can be used to show numerous actions being taken place.

High angle - This angle is positioned above the action in order to give a less intimidating look to the character in the setting.

Low angle - The camera is positioned at a very low angle in order for the audience to feel powerless within the action which is taking place in the scene.

Eye level - A shot which shows the characters point of view, it shows it as if they are monitoring something. This gives more effect to show an emotion of a subject.

Oblique angle - the camera is tilted to give an imbalance to the audience. Used to give more effect in films such as Horror's.

3. Camera movements:

Pans - When the camera is moving horizontal in order to present a scene. 

Tilts - Same as pan, but vertically.

Dolly/track shots - Placed on a moving object such as car or truck to capture action which is moving.

Handheld shots - A realistic shot which may be used with a smartphone, for example if they were to show a fight in a school, they would use a smartphone format and movement in order to make it look realistic as possible.

Crane shots - Follows the movement of an individual through the whole scene, usually no cut scenes and from an aerial point of view.

institution presentation

WWW:good presentation overall
good and interesting facts on all assets
good plenary

EBI: Handout out sheet needs to have more information
also you to need praise the students on answering correct question
No reference to synergy
https://docs.google.com/file/d/0B1fl0-EQatgnRG12VTJkR0tDZzA/edit

Institutions

BBC (Kishan & Kacper)-BBC was the world’s first national organisation-Criticised for being heavily government influential
-Main competitor is ITV

Twitter(Kunal, Mikaeil & Alisa)- Social networking site est. in 2006- Four layout revamps since 2006- Traditional newspapers 'killer'

TimeWarner (Indera & Samsam)- World's third largest TV networking and entertainment conglomerate- Founded in 1990- Owns many subsidiaries such as HBO and Warner Bros.

Dreamworks(Zubair, Shervin & Fasih)- Founded in 1994- Screens in many countries including Poland, US, UK, Italy.- Founded by Steven Spielberg, Jeffery Katzenberg and David Geffen.

ITV(Luke & Lee)- First broadcast in 1959- Formed by a corporate takeover by Granada plc and Carlton Comm.- ITV cofounds Freesat with the BBC

Film4 (Jasmine & Harmony)- Funding derives from adverts/commercial- Has a niche audience- Recently launched Film 4.0 which is a digital/online area

BSkyB (Ryan & Kirath)

- Founded by entrepreneur Rupert Murdoch
- 10.1 million customers as of June 2011- £6bn revenue annually as of 2011

Salmaan (NewsCorp)- Formed in Australia by Rupert Murdoch- NewsCorp has acquired newspapers such as The London Times and The New York Post- FoxBroadcasting is a subsidiary

 Sony- Encouraged development of the Compact Disc 

(CDs)- Largest British newspaper group publishing 240 regional papers in the UK- Founded in 1903- Faces controversy over alleged phone-hacking

Sound task

This video is from the movie Never Back Down which is about a young man in  high school being new to a his school and not knowing that this school loves to street fight as a hobby and so he trains to become one of the best and beat his enemy.so in this clip they use non dietetic sound as the music is not being played in the scene it was edited in to add a more determined and powerful mood for the character.so the music sound bridges all the way through to show how hard working and resilient the main character is.As the music starts off slow as he doesn't know how to quiet do the workout drill properly the music keeps going and then the chorus comes on he finds his way and knows how to do it smoothly without any mistakes. Theirs also dialogue in the clip as the trainer is shouting and pushing him on to do better.but you cant hear it its not a voice over.this clipp is also a good example of parallel sound as the sound is very fast and up best and the character is working quickly and  hard to become better.