MEST2 Evaluation
Introduction:
The brief is that we
work for Silver Lining Productions, a multi-media production company that has
had recent television success with programmes and fiction products. They have
also developed supporting media for their broadcast productions in print, audio
and e-media. So we had to create a two minute opening for a new show on E4.The
programme will have a target audience similar to E4’s demographic (15-35) and
will be suitable for pre-watershed broadcasting. Then create a front cover and
two further pages from a specialist souvenir magazine that will be produced to
promote the broadcast production at the time of broadcast. This would be done
individual as the two minute opening as produced by and Mansour.
We had to conduct a lot of pre-production research as we
there were very successful TV programmes with the same concept and audience
that we were aiming for. So we started to research the programmes that have
been presented on E4 and so we analyse the first 2 minutes of the series,
episode 1 and season1, then we took the key conventions of the programme which
the audience of 15-35. So for example we looked at the opening of Top boy and
took down the settings, the dialogue and then action included. We found out
that the first 2 minutes should make the audience want to stay for more and in
short amount of time we needed to have a good amount of good content. Then we
were put in place for a focus group the outcome was to be a good opportunity to
share good ideas and improve our productions. Also to see what the sort of
16-17 year old would take from this sort of productions and see what they like
and what they didn’t like so it would help us change it to make it better.
I have found out what my average target would look like and
what they would be interested in. Our programme is aimed at 16-25 year olds as
the show is not too explicit but contains some bad actions of drugs.60% males
and 40% females. Males would like the adrenaline rush and the use of guns and
drugs and some female also. My series is urban drama so firstly I had a look at
similar existing series to my series. I had a look at was top boy and Youngers
because I believe that it is the most similar to my project and their target
audience is the same or should be similar to my own. In terms of demographics I
think that our project is aimed at a working class demographic. This is because
the audience of this show are very likely to be similar to the characters
themselves and may have the same mind set as them. So they are they have the
same background of the characters, race mostly black African/Caribbean. So they
relate to them more and this builds a relationship with the character and the
audiences. Similarly in my project my demographic should be one similar to top
boy of a low working class person usually at a young age but this may be
challenged due to people of all different ages watching. The audience for my
show are highly likely to be teens at school or college. However, some of them
will have left school and started working from an early age. Their job will
often refer to a ‘Blue collar worker’. This means that the person will be doing
manual labour i.e. plumbing which is physical and requires manual skill unlike
working in an office which would be at the top of the demographic table. I
found out then that my target audience are interested in more designer things
that are modelled by their favourite celeb or sportsperson. For example the
aspirers who love rap would see their favourite rapper wearing some type of
“Adidas trainers” and demand it sponsored by the rapper Stormzy. On the other I
would like to know the succeders group would want to watch our programme but
only if we see some reward out of something as they only are fans of things that
are prestige and have a strong brand image. Overall, the psychographic group
has helped us figure out the section of the market we tried to reach because of
the detailed groups i.e. aspirers, succeeders, strugglers etc... Social class
is D-C1 Mainly working class. My target audience are young and focused young
people looking to succeed in life as they are in high school, sixth form,
college or university or even just started. My target audience are very much
into the celebrity and wear everything they wear like they are in stores like
JD and Foot Looker and have been fans of the previous programmes on E4 such as
Youngers and Inbetweeners.
Our 2 minute opening consists of the main character and his
companion having a couple drinks and counting the week’s money as they
brainstorm where they should sell their drugs, in mostly other parts of London.
This the first scene as it’s a fast forward and so we are showing the main
character being successful and doing well. The room is and so we used a high
key lighting to show the impact of them having a good drink and laughing with
each. To show the audience they are doing well. We used a cross dissolve to
show that its change in time and they have been drinking counting money all
night. Secondly we in one scene for when one of the characters is walking up
the stairs and we used a cctv to show how the society see a young black
teenagers and so his stereotyped to be about to do a criminal activity. So we
put the audience in that position. The lastly one moment in the opening scene
is that we use handheld for the character picking up a letter to open up.to
make the audience in his positon. It shows him breathing heavily as he is
panicking. Opening convention of the TV series as an urban setting. As it
consists blocks of flats and urban clothing such as Nike hoodie Adidas shoes.
Also another factor is rap music which is a huge with our audience. We did the
cctv scene very well and it was executed perfectly as the placement of the
camera was up in high angle and was moving constantly. It really looked like a
cctv camera and we are confident the that it will have an effect on the
audience. Then one thing we face was lighting on the flash forward as we wanted
the scene to be in a dark warehouse and so we didn’t have good and we used our
iPhone and Samsung torch light. We balanced them equally and spaced out it
wasn’t too light and not too light.
The third brief requires us to make an e-media
campaign. Promoting the TV series on social networking sites. As most of our
target are on their as Facebook, Instagram, YouTube and twitter. Creating the
#OFFTHECORNER would spread the awareness and build the excitement for the
premier. Setting the their official website and official twitter etc pages
would increase the followers as they want the latest interviews on Youtube and
backstage videos and the latest photos of what the characters are up to on
their Instagram or twitter. We can give weekly 15 secs snippets of the first
series. Allowing the audience to leave comments and reply to us on twitter and
instagram on the comment below section. This overall would build anticipation
and source of exclusivity for the audience as they receive backstage footage
and so it feels as there are building a relationship with character even though
the series hasn’t started. The synergy is created by the hashtag making an
appearance on platforms such print and e-media its on the top of my magazine
and double page spread and also in my bio on our twitter and Instagram.
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