1.) Title of publication-
The purpose of this is to inform the audience of the title.
The title is usually placed on the top third in this case 'Doctor Who' is
placed in the middle at the top. The title is slightly covered by the main
characters head which looks professional but also isn't covered too much so the
audience can figure out what it says. Also if the audience can figure it out it
give them a sense of achievement and satisfaction. The design of the title
attracts the audience because of its professionalism and also shows the tile on
the top third clearly to show the audience what it is and shows people the
title because of its popularity and well established show which is recognised.
2.) Slogan-
A slogans purpose is to catch the audience and is usually
short and snappy so it's likely to stick in the audiences' head. In the Doctor
Who print the slogan is 'The Day Of The Doctor' this slogan is placed under the
title clearly because it is catchy and short. The impact it has on the audience
is major because it catches them and stays in their head because of the use of
the alliteration makes it snappy which excites the audience that read this.
3.) Central Image-
The central image is the core of all print magazines because
it is the image that attracts their audiences. The Doctor Who print shows the
main character and with two other characters beside him all making eye contact
with the audience in a mysterious way. The characters' features are all clearly
shown on the central image showing their eyes and mouths to show their emotion
to the audience.
4.) 'Flash'-
There is a series of different Flash's put around the print
to advertise different things these are the main articles or pages in the
magazine which attract the audience because their core audience will know and
will be following up the programme so may find things that will attract them
and make them want to read about the main flash's that are placed all around
the print magazine.
5.) Free Offer-
On the top right corner of the Doctor Who print shows free
items with the magazine. It clearly says 'INSIDE!' in bold to attract the audience
because free items always excite people. Also it says inside instead of Free
because it lets the potential customers know it is inside the magazine and if
they want this they have to buy the magazine to gain what is 'inside'.
6.) Colour Scheme-
The colour scheme is essential and really differentiates a
professional print to an amateur print magazine. If the colours make the
magazine cover seem too busy with too much colour this will disengage the
audience because there is no professionalism within it. In the case the Doctor
Who magazine sticks to a maximum of three different colours which are black
white and grey. The advantage which makes this look more professional is that
it all the colours that are included are similar dull colours which go together
very well.
7.) Name Checks-
These are the names of the main stars written on the
magazine cover this attracts the Doctor Who fans because they will know the
characters' names because of their loyalty as fans. In this case 'Matt Smith'
and 'David Tennant' who are famous stars this will attract more customers
because it makes them want to read what they have to say which will force them
to invest money in the magazine.
8.) Language-
This is all the words around the cover which should be short
and snappy to engage the audience without dragging on. For example, in the
Doctor Who magazine print you can see language devices I.e. alliteration 'Day
Of The Doctor' this is snappy and short and doesn't involve any unnecessary
words which would waste space but also disinterest customers. 'Anniversary Art'
is another use of alliteration that attracts peoples eyes because of the clever
word play which will make customers want to see this 'Art'.
9.) Competitions-
These are placed around the print to grab customers because
customers are always into winning things and are competitive in beating people
to it. The Doctor Who print shows prizes to be won at the bottom of the cover
this helps interact with the audience because it connects with them directly
which will make them feel more satisfied with the interaction and attention
they're shown by the people who are involved with Doctor Who. Also if they win
they will feel more satisfied with this and will feel as if they are experts or
more intelligent which will make them loyal customers and will make them buy
their magazines on a regular basis or as part of their routine weekly or
monthly depending on how often the magazine is out.
10.) Direct Address & Asking Questions-
The way Doctor Who interact with their audience is by
informing them about their 50th anniversary they tell them that they are
celebrating this and by informing at the top clearly this will make the
audience feel as if they are celebrating this together and will make them feel
special because they feel as if this was directed at them and for them which
will give them satisfactory and persuade them to buy the magazine for them to
be involved with this anniversary.
11.) Bar code, Date & Price-
This always placed in the corner of the magazine. The price
is usually placed at the bottom corner at the back of the magazine in small
this takes the attention away from the price so the customer is able to look at
the magazine well before they put it down so they are able to convince them.
However, when the price is on offer or is cheaper than usual they will put it
in big and bold to show it is cheap which will attract customers because they
seem to love offers and deals associated with the magazine. The bar code is
always placed on the bottom because it is only used to scan in retailers so it
can be bought and shouldn't really effect the customer but should always be
small so it doesn't take up much space from the front cover which will waste
space.
12.) The 'Real' Target Audience-
The Doctor Who magazine is generally aimed at the Doctor Who
fans and people who follow the programme regularly because they will be the
people who are willing to spend and invest money into their products. This
won't cause conflict because Doctor Who is a programme that attracts many
different ages so won't cause heat and debates with the content that is shown.
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