Preliminary Evaluation: Learner Response

1)I will be happy with a C grade and nothing under.

2)I will improve the dialogue by making it clear and efficient. It most be important in the scene to have a good conversation shown as it communicates to the audience what is going on.

3)Revise media language/terms and complete shot list, storyboard and the schedule.

Research & Planning Instituations

E4

Channel history

Began broadcasting on January 18, 2001, retransmitting American series such as Friends, Smallville and The Cleveland Show as well as previously emitted British series from Channel 4 including Shameless and Hollyoaks. E4 receive kudos for their quality of production however the content generates controversy due to the reinforcement of negative stereotypes of particularly lower-class young adults in urban London areas such as Hackney. E4 is primarily known for comedies and dramas making them an entertainment destination for a cutting edge young audience.

Notable successes

Own production by E4 includes teen drama Skins, The Inbetweeners student sitcom or drama series Misfits. Other shows such as Made in Chelsea have received successful reception and gained a mass audience. E4 also won channel of the year at The Broadcast Awards in Feb 2011. The programmes aired have been praised for the originality and successful attempt at appealing to their target audience for effectively empathising by recreating storylines relevant to modern culture. This encourages the idea for my television show to incorporate themes and ideas recognisable and relevant to younger audiences of today and effectively fulfil the intention to entertain.

Target audience

E4 is recognisable as the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s. On top of this it has a young and upmarket viewing profile, with:

The target audience is known to be predominantly young and upmarket as well as sociable, outgoing as well as being heavily concerned with image and reputation. This associates them with the mainstreamer psychographic profile as they are likely to conform to trends in order to look good additionally to their concern for clothing and fashion also relating them to the aspirer psychographic profile. 

BBC3

History: BBC3 is a british television channel from the BBC.In February 2014, BBC Director-General Tony Hall announced that cuts of £100 million would have to be made towards the BBC and BBC3 was to be a part of these cuts by making it a online only channel by Autumn 2015.

Success: The most successful hit on BBC3 was Gavin & Stacey which first aired in May 2007, this sitcom was an instant hit. other successful shows include; Family Guy, American Dad & being Human. In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky 1. The channel programmes: Documentaries, Sitcoms, Comedy, Drama and News & Sport.

Target Audience: Its target audience consists of 16-34 year olds due to its high majority of adult comedic programmes. The psychographic groups that may watch BBC3 are:
Strugglers

Mainstreamers

Explorers

Representation of women

Representation of Women

No more Page 3

'No More Page 3'.

What is the video about?

The video is about stereotypes that are created like woman aren't legible or aren't physically able to play sports like men. They also showed how woman in magazines and newspapers are 'manufactured' and always try to make themselves look good and care about their image.

"Our volunteers were cutting out pictures for 5 1/2 hours and in that time we found no sportswoman featured in their sports pages. Not one. We may not have got round to every single edition (the rules of the experiment were if we cut one photo out of an edition we’d cut every photo out of that edition, but we’d stop when the wall was full) so perhaps we missed the one or two images in their extensive coverage of women in the Commonwealth Games and Wimbledon tennis, but honestly, we were as surprised as The Sun to find no women in their sports pages."

 Women are seen as objects in society and aren't given much respect from a feminists' point of view. However, the fact that they are in those magazines and newspapers showing that explicit 

Preliminary Evaluation

We were give a preliminary task for media where we had to create a short 30 second video clip. The preliminary task involves filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue .Which involved having one 180 degree shot which was to show that two character were talking, a match on action. Our video was about a student in toilet during  a lesson and another student walking in the toilet and they give each other stares that are not polite and so the have some sort of dialogue. Which end up with one of them storming out.My group consisted of ,Mikeal, Kunal, Mansour and Ahmed the name of our production was called “Conflict”.

WWW:Our story line was good as a narrative and their could be a real story line there.Furthermore we use the shot reveres shot well during the conversation where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.Also  another thing is that our audio was very clear and dialogue from the script was very smooth and wasn't rushed. Another thing is that we had clear sound bridge when Ahmed was walking into the toilets .while he was walking we showed Mansour washing his hands and then when back to Ahmed and still the tap was still running which created an unusual atmosphere.Then finally what we did well is that we had good match on action shots when Mansour turns on the tap  and when Ahmed walks through the door.The match on action shots were very smooth and clear.

EBI:

Our 180 degree rule was done properly.The dialogue in the toilet didn't have a clear 180 degree rule as we shot it one by one and we should shot the conversation of them by  a medium shoot with them together in a same shot.the placements of the characters was confusing for the audience.Another thing we could’ve improved is that the conversation was a bit forced because Mansour asks Ahmed "Are you kool" and he replies with "Yeah" then he says "DON'T ASK ME QUESTION".This shows that he is a bit confused and abit edgy and we don't want that reaction. Also the 180 degree rule was broken when carrying out the shot/reverse shot. This happened because when filming our shot/reverse shot, instead of switching from the left side of one person to the right side of the other, we just filmed from one left side to the other.Another even better if would be if we had shot ahmed coming through the 2 toilet doors.as the toilets dont have one door we just made it seem that way.but for real it has 2 doors and so by showing the match on action on one may have been a bit confusing the people who know the school well.Adding the the 2 doors would have built more tension to the atmosphere.

MEST2 Research and planning

Youngers

The first Tv programme that i will be discussing is the opening scene of Youngers but its put in as a mini trailer to attract attention.As you can see the scene is very bright and full of energy you can recognise each of the characters sort of person they are going to be.The scene opens up on the 2 main characters and one of them being very sociable and the other one is anxious and frightened.they are told to come talk 3 other characters who are the "Mandem on the wall" who the audience at home are familiar with that type of slang.they are in a suburban estate.Then shots are medium shot of the 5 characters seeing the conversation flow and main 2 characters have close up to see their reactions as they are going to collect their GCSE results and the Mandem are saying they dont need to.By this we can tell that the mandem on the wall are the comedians in the show and Yemi is the serious one who really is focused on his future.however the audience may be concerned what sort role jay plays as his confident and happy.so the narrative goes on for us to know hat they get in their results and what happens from their.they start asking question such as what if yemi does well and jay doesn't,what are they going to do then.

Inbetweeners

This is the opening scene of the well known tv series inbetweeners and the opening science sees the begging of the main characters life.as he narrates what happen and how he ended up here.The editiing is a montage of what the seasons contains and what the audience could expect so they are excited.the main character will is walking into a new school and is looking scared and their a medium shot of his face to show his face.then he is in a meeting room with 3 other new student or even "geeks".By this we can see that he is not your ordinary geek as he feel uncomfortable by his facial expression and doesnt agree with everything the head teacher says.The setting changes as he goes to his first class and immediately gets a opportunity to show the others that his cool and then it back fires as its a but comical you feel sorry for him as he is slagging off Mr.Gilbert and he is the behind him.Th narrative starts off as Simon is told to look after him and he gets angry and tries to imply that his a geek and wouldn't fit in this public school.

https://www.youtube.com/watch?v=06GTnww-0Qg 

90210 S1E1

This is a TV series in America about teenagers living the fabulous lifestyle in Beverly hills in High school.This tv show never showed in the uk however its on Netlfix. Its a drama that lots o teenagers can relate.As 2 new teenagers come with their parents as their grandmother is lonely and so the mum and dad come with the kids,to stay with her while the dad got a job at West beverly high school.which the students will attend.So now they are in the car which is a bit second hand as they are beverly hills and theres Ferrari and Lamborghini on the rich streets of Hollywood.The teenagers didnt want to live Kansas as so they are the back of the car looking unhappy.the boy is Dixon and is adopted so he is anxious to see how the new kids reacts to him being in a white family and hopes that he doesn't have to repeat the story again and again.From this the audience know that the children are not happy the move but the parents are.

One Tree Hill S1 E1

This tv shows is tv drama from America and is on Netflix. The opening scene sees a young man rolling through streets with a basketball and this shows his love for basketball as he doesn't care about nothing else and his got his headphones on and he is walking through the streets with his ball and links up with his friends at the basketball court and his friend say lucas Scott. From the court with lucas and his friends the settings keep changing from a quiet basketball to a packed high school basketball team playing another with cheerleaders and commentator.the commentator say nathan scott and the audience understand the man characters are nathan and lucas and they are brothers.

http://www.channel4.com/programmes/top-boy/on-demand/49618-001

The series follows the plight of Ra'Nell as he navigates the pitfalls of living in a crime filled area after his mother, Lisa, is committed to a mental hospital. The story also follows the rise of local drug dealers Dushane and Sully, and the tough decisions they must make to stay alive and in business.The openinng sence contains the south london slums of a schoolboy viewing the estate.The dushan and sully are the market with the workers who are providing the drugs to the people.theirs a montage of the market and the setting.The setting changes from the market to the estate where the Youngers are looking after the stash (drugs) and one the rival drug suppliers come and put the young one at gun point and take the stash.this sets a good opening scene as the audience have a lot of questions. 

Dependcy Theory

1)I use the media for information Im into sports and i like reading about how my favourite team Liverpool is doing now and then.Also i use it for entertainment as of im on many social networking site,like twitter and instagram. I go on their to use up my free time and relax and laugh.But im not narrow minded as i want to know what's going on in the world.

2)We are dependent on the media as we get all of our information their .if the media says we are all going to die today most of the whole world would believe them as we believe they are never wrong and they give us true information.

3)No as our main source is BBC news and they have been here for a long time.But their are something that has changed as news gets around more easier such as the Ebola situation.The situation was taken way out of propertion as ebola is a diesease from West Africa.

Uses and gratification

One influential tradition in media research is referred to as 'uses and gratifications' occasionally needs and gratifications. This approach focuses on why people use particular media rather than on content. In contrast to the concern of the 'media effects' tradition with what media do to people

Blumber & Katz
-Diversion is a way to get out of your real life by entertainment.EastEnders is a prime time TV Soap that is watched by a large audience. It helps people with diversion because this show consist of dramatic and emotional scenes with a flowing story line.The audience focus on it so closely that they forget the lines of their own reality which helps them deal with day to day problems.

-Surveillance is keeping an eye on people to get information on how they live.
-Personal identity is celebrity you enjoy and have a link with your peers about it.
-Personal relationship is feeling something for a character of some sorts. in some cases Big brother helps people build emotional affection to characters. This is because the audience will be watching a bunch of people living inside one house and therefore, some members of the audience may start to feel a particular way about one of the many characters.

Audience Theory

Responding to Daily Mail article - Violent Video Games

1)The news articles taps into the concept of the hypodermic needle theory through the fact that the single media text has injected an idea into a mass audience (all of the people who read the article).

http://www.psmag.com/navigation/books-and-culture/violent-video-games-bad-behavior-evidence-mounts-74372

This article gives evidence that violent video games can brainwash the person playing in being a more violent person.Its of 127 students in Italy play  GTA IV and then take a test of normal questions of what they would do in real life situations.All their answers were violent based or towards cheating.

My opinion is that video games are not responsible for children bad behavior. Its up to the child's up bringing and how they have being treated.Video games is a way of  releasing stress for teenagers.Maybe their lives are stressful and hard and they need a way out.in my opinion i believe that video games are a good thing for teenagers and also adults.

2)This feature relates to the two-step flow model because an audience,which is the opinion follower.Is influenced by the opinion leader someone they admire or in higher authority.E.g BBC News reporter.

DJakademiks https://www.youtube.com/user/ChiraqWar

Ksiolajidebt https://www.youtube.com/user/KSIOlajidebt

BigBoy Neighborhood https://www.youtube.com/user/Power106lavideos

RedMenTv https://www.youtube.com/user/WeAreTheRedmen

LinkUpTV https://www.youtube.com/results?search_query=link+up+tv

DJakademiks is a guy from Chicago who posts videos daily about the war in the murder capital o Chicago. Chicago has the bets rappers and the most killing each year.therefore the rappers share "rap beefs" and so he tells us the news and his opinion.

Ksiolajidebt is a Comdian You tuber who post video of games and reviews them and funny opinions videos on daily news.

BigboyNieghbourhoood is a famous interviewee who has celebrities on his channel get the juice out o them and have one of the highest subscribe numbers in the whole of YouTube for a interviewer.

RedMenTV is the channel of liverpool fans tune into as they get the latest news out of the clubs and previews and reviews of each game.

LinkUpTV is similar to Jamal Edwards channel as they post music videos and some would say they are Sbtv's closest competitors.

Preliminary Task

Exam re-write Q2 LR

WWW:some very solid answers and this would be a comfortable C grade if q2 was stronger.

EBI: Camera work major is weakness.your don't really say anything!
note taking perhaps a factor -you need to organise your notes.

In the opening scene of this film the camera work used the work used was pan as as the fire and lighter scene was occurring.Pan is good way to make the audience feels is like they are there and apart of it.also the used wasn't a high pan to cover the setting.the pan used was very effective as it was the the low one which covered all grounds moving across the floor.this would allow the audience to fill apart of this dramatic scene as the five is moving across the floor.

Also a tilt was used after the gun shots and sirens occurred to make the police seem closer than expected.the audience believe that the police will have authority and look and look the villain which is always the ending in a typical movie.

High angel shot of keaton emphasises his powerlessness and foreshadows his deaths.this
low angle shot of killer emphasises his power and control in scene.
Mcu on keaton allows audience to make emotional connection and see make-up that shows his desperation and hopelessness.
killers face is not is not shown ;instead ,close ups on shoes,lighter and gun.

Audience: Psychographics presentation

https://drive.google.com/file/d/0B39RAkQV92-7SjFSMVdhdG9rTmM/view?usp=sharing

Shot list Preliminary Task

Shot No.	Shot	Filmed?
1	Tracking shot of Mansour leaving the cubical	YES
2	Match cut into close up of the toilet tap	YES
3	OTS tracking shot of Ahmed walking towards toilet door	YES
4	Match cut of Ahmed getting closer to the door	YES
5	Mansour washing his hands	YES
6	Mansour looking in the mirror	YES
7	Ahmed opening the door	YES
8	Ahmed entering the toilet	YES
9	Close up shot of Ahmed looking in the mirror	YES
10	Close up of Mansour mirror with both actors making eye contact	YES
11	Close up of Mansour saying “you cool yeah?”	YES
12	Close up of Ahmed replying saying “Yeah”	YES
13	OTS  shot of Mansour focusing on Ahmed saying “don’t ask me questions”	YES
14	OTS of Ahmed focusing on Mansour with his reaction	YES
15	OTS of Mansour focusing on Ahmed walking out	YES
16	Mansours reaction with fade out	YES

Conflict (Preliminary Task) Script

Conflict

By Kunal, Abdi, Ahmed & Mikaeil.

Fade in

Tracking shot of the toilet with high key lighting. The bathroom contains two cubicles, four sinks and three urinals.

Shot of toilet as we see Mansour leaving bathroom cubicle.

*D Block Men Toilets*

Mansour washes his hands

Ahmed walks through the corridor

Shot jumps to scene of Mansour washing his hands focusing on the mirror

Ahmed enters and gives Mansour a rude look through his mirror

Ahmed starts to wash his hands

Mansour also gives him a bad look through the mirror

Mansour:

“You cool yeah?”

*Camera cuts to Ahmed*

Ahmed:

“Yeah”

*Ahmed then turns to the sink and realises what just happens

He turns around quickly and an over shoulder shot of Mansour to show Ahmed*

Ahmed:

“Don’t ask me questions”

*Pauses for a few seconds*

Ahmed:

“Wasteman”

*He turns and walks out the toilet leaving Mansour surprised*

Fade Out

Preliminary Exercise: Planning

4cs Questionnaire

Narrative theories Analysis

Never Back Down:

Barthes

Enigma code:The enigma code in the trailer is that the new boy in school is harassed and forced to fight and because he gets beaten up once he decides the only way to stop them is train and become better than them.So the enigma codes is the part when his girlfriend,who he initial steals from the villain, Says "walking away and doing nothing is not the same thing" and replies "good because im not doing either one."this code revels to the audience that he is going to fight back.

Action codes:Its hard to pin point one action code in a trailer because it points them all out so the main action code is at the beginning where the villain humiliates him in front of everyone ,that goes to the school, and so the code is when the villain puts on the kick boxing gloves and says "what the hell are you doing here i your not going to fight".

Propp:

In the film trailer we can understand that jack the guy is that hero and the villain is the bully who is the best fighter in town. Then we understand that the trainer who motivates the hero is the helper and the girlfriend is the princess.

Todorov:

Equilibrium is the new kid in school and school is going well as he is fitting in well and doing well in lessons.However the disequilibrium is when the school finds a video of the jack fighting and being very skilled.this is where the problems start and everyone starts picking on him to fight and he doesn't want to.Creation of new equilibrium is jack being fighting champion and having the hot girlfriend and earning the respect.

Barthes:

Enigma code:Is Liverpool slipping up in the dying seconds of being a step closer to winning the league for the first time since 24 years.Winning 3-0 then being caught up 3-3.allowing man city to pick up points as they have a game in hand.

Action codes:Is the final whistle which release the crystal palace fans chanting and taunting liverpool. As they liverpool being devastated with the result.

Propps:

we understand the narrative is the story and so the story here is liverpool having a outstanding season however it doesn't come down as a fairy tale ending.the villain would be Crystal Palace. The hero being Liverpool players especially Luis suarez. The princess is the premier league title.

Todorov:

Equilibrium is Liverpool having a brilliant season going with a 11 game winning streak and scoring 102 goal in 38 games.Then the disequilibrium is that Liverpool points drop in 2 games between Chelsea and crystal palace and they lose the trophy to their rivals Manchester city.The creation of new equilibrium is that overall Liverpool have achieved their main target and that was top 4 and really couldnt of not asked for a beaten season.

Barthes

ENIGMA CODES: The making of the clones and the Ronaldo gathering the real footballers

ACTION CODES: He brings them all together, suggests they will fight back and restore order.

 Todorov:

 Equilibrium: Footballers are enjoying themselves, everyone is happy, favela's full of young kids enjoying football.

 Disequilibrium: Real footballers are being discriminated against, clones are replacing the game we love.

 New Equlibrium: Brazilian Ronaldo brings all the footballers together and they play one final game, the real footballers win and peace and order is restored.

Propp: 

The Villain is the man cloning footballers and the clones themselves. The helper is Ronaldo. The Princess Football as a global game. The Hero is Ronaldo and the real  footballers.

Scene Editing Analysis

Fast Five 750 Analysis

This scene is a very important scene in the film as it was supposed to be the climax off all the bad things Torreto and his crew done and so the rock goes in for the arrest however the tables turn.

The beginning of the scene is a at a party with drinking and women and flashy cars so everything moves very quickly in the camerae movement and the pan which follows the rocks team.the editing very fast paced just like the sound which is very fast.this is the walking scene everything seems to be going fast and the audience are excited for this confrontation as they tension was built so well be the editing.

This is the best part now because the editing and sound is flipped so quickly as its to the slow temped music of the drum and the slow editing moving from speaker to speaker.the transition was amazing from a very fast beat high tempted begging it switched quickly.Also the the editing is best when the camera is not on the talker its on another character allow the audience to see their reaction.So when The Rock said they are under arrest the camera turns to Tyrease to see his facial expression to the audience. 

then the dialogue is going very slow but then The Rock confronts them about their past and the music gets to a high pitch and that is when Torrito, who was cool at the beginning and calm ,losses his cool and refuses to listen to the officer.This suggests to the audience even though The Rock has more authority over them ,and has their personal backgrounds and criminal information,they still don't respect him.the editing from then is very fast paced as the sound of digetic music which is similar to hearbeat sound is put in.to demonstrate the calmness of the hero, Torrito.

From then the music is very fast leading up to the officers pointing their guns at the Torreto and his team.Then again the music is very slow and dramatic and the camera angel changes to have the 2 powerful men in one shot as they are fact to face.The music leads into his speech of this not being america and then the climax of him screaming out "THIS IS BRAZIL".This is effective as when the non diegetic sound comes into play as the guns are loaded to have some action codes to the audience that something will occur and the audience are drawn in.

This is then where the camera movement is very fast to observe Torreto teams facial expression as they have the upper hand in this face off and so they all look very fierce and ready for battle.this would switch to a aover shoulder shot to Torreto as the rock collogues advises that they are not in the position to this here as they are low on men.through out this the editing is very smooth and quick pulling from the rock to torreto.

then the music is lowered as the rock has an important line where he tells torreto that this is not over and they will meet again.Suggesting that he will come and arrest him and him and put him and his team in jail.

Overall this scene is very fast paced editing with the high tempted music to keep up with the Rock following torreto's men all over Brazil and final coming to catch them .as the audience has been through the rock's adventure in trying to find him and so they understand the rocks frustrating in unable to capture them.

Narrative Notes

Narrative patterns

Linear Pattern: progresses forward towards a resolution - Beginning, Middle and End.

Multi-strand Narrative: popular in broadcast TV (e.g. soaps) and film. Involves more than one narrative running parallel involving different characters and locations.

Documentary narrative: this may revolve round a central theme (e.g. troublesome neighbours) or group of people.

Long-running TV series such as Breaking Bad or The Wire have one major narrative and lots of mini-narratives. The major narrative runs over the series, the mini narrative may be resolved within an episode.

Narrative theories

When studying narrative in Media, we need to be able to identify what the story is and how it is being told. There are three key theories we need to learn and apply:

Enigma and Action Codes - Roland Barthes

Barthes suggested that stories have certain codes that audiences understand and respond to.

ENIGMA codes: control how much we know and help hold our interest. It creates mystery during the narrative.

ACTION codes: events or actions in the story that are important in developing the narrative, e.g. a gun being cocked signifies that a violent scene will follow.

Todorov: equilibrium

Tzvetan Todorov proposed a theory of equilibrium:

Equilibrium: An existing state of harmony

Disequilibrium: Equilibrium is disrupted by an unfortunate event or evil character which leads to a chain of events involving conflict

New Equilibrium: The evil forces are defeated, the conflict is resolved and harmony exists once more

 Character theory: Propp

Vladimir Propp came up with a list of stock characters in narratives by examining Russian fairytales. He called them the seven spheres of action:

The Villain: Creates a complication in the narrative

The Donor: Gives the hero something that will help in the resolution

The Helper: Helps the hero in restoring the resolution

The Princess: Has to be saved by the hero

The Dispatcher: Sends the hero on a task

The Hero: Central protagonist, saves the day and restores equilibrium

The False Hero: Rare character that appears to be good but is revealed to have been bad all along

Cool Brands

Spotify

The brand Spotify is a very urban and modern as it provides you with millions of songs instantly on many phones .Spotify's brand values would include being up to date, aware of trends and variety.the lines of appeal that spotify fit into is Happy families, as everybody who owns the Spotify app has become part of a family as this is their way of finding music. I think the Spotify is one of the top coolest brands due to the fact that, most people own the app and use it in their day to day lives for music.

Apple

Apple's brand values would relate to their adverts or marketing schemes. They aim their products for people of the rich, luxurious lifestyles. This brand may have made it to the list as it is the most valued brand to date and is the most popular worldwide, everyone wants an apple product. I chose this brand as I am personally a strong apple fan. Also as I’m only a teenager they have not targeted it for me but they made it appeal to me as it’s the latest and quickest product phone.
O2

The O2's brand values may be successful as it the best place for music concerts and events in the UK. This may be their brand values as it is a glamorous place and welcomes successful people to perform there. It may also be a dream or fantasy for people as they get to experience something totally different there. I chose this brand as i love the O2 and have been to a concert there before. The o2 allows anything in there as it hosted a basketball game, Tennis finals and also many concerts and finally the X factor.

Nike

Nike is on of the largest sports clothing shops in the world which provides provide spotswear and footwear including accessories. The brand values for nike is that the consumers admire their idols who wear nike such as Ronaldo or Nadal or Lebron james.so therefore they purchase they items to preform like them.

Kripsy Kreme

Krispy Kreme is a doughnut brand that is well known. This is surprising because doughnut brands are not very well known but Krispy Kreme have made and created a big brand name for themselves that is well known in many different countries. Kripsy Kreme would want to associate their brand with delicious and sweet because of this they have attracted many customers willing to pay more than normal for doughnuts because of their brand which gives them a major boost. I chose this as one of my top five brands because it done well in creating a well known big doughnut brand for themselves which is known for its sweet products.

 

 

Brand Values

Audi
1.) Audi is a luxury brand car that is targeted at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride.
 2.) The Brand Audi is a luxurious car company.
3.) Success

McDonalds
1.)  McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

2.)  The Brand McDonalds is about the happiness of all consumers.

3.)  Passion.

Nike Football Boots
1.)  Nike is another globally well known brand. Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow in that specific footballers steps. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.
2.)  The Nike brand is about providing boots of high quality.

3.)  Elite

Apple
1.)  Apple is a globally well known brand that provides high class technology ranging from phones to computers. Dyers line of appeal would fit into lifestyles. Apple products are owned by most of the public which fits into our lifestyles. As apple continuously provide high quality gadgets it causes competition between competitors therefore, there would be a gradual increase within technology. This would be a benefit to all of us. This also links the natural world.
2.)  The brand Apple is about high class technology.
3.)  Steve Jobs.
Disney
1.)  Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.
2.)  The brand Disney is about providing happiness.

3.)Childhood.

Channel 4 New series

Title:Outsiders
Scheduling: 9:00pm Monday nights for 21 weeks.
This programme is a comedy drama TV series starring 5 young adults who just graduated university and each have their own career job.However they have trouble finding their true selves and love. they dont fit in with the usual young adults who go clubbing and get invited to the big events in town .Its more sophisticated remake of the inbetweeners series as we are looking not to educated but to entertain and have this show to be low brow.the target audience is at 15-30 year olds with  a mixture of males and female of 80% males and 20% females.

Cinematography

1. Camera shots:

Wide/Establishing shot - Shows the setting and where certain actions are about to be taken place.

Long shot - A shot which shows the actor from head to toe.

Medium shot - A shot which shows less than a long shot, but more than a close-up, so it would show the head to knees.

Medium close-up - a shot which displays the head to torso, less than a medium shot and less of a close up.

Close-up - a shot which only shows his face and head, used to show the detail of a subjects facial expression.

Extreme close-up - A shot which displays only a very specific part of a subjects face.

Over-the-shoulder shot - a shot which is used for conversation mainly, as the camera is positioned by the subjects shoulder in order to show how far away they are from each other.

2. Camera angles:

Bird's eye view - Overhead angle displaying the setting from above which can be used to show numerous actions being taken place.

High angle - This angle is positioned above the action in order to give a less intimidating look to the character in the setting.

Low angle - The camera is positioned at a very low angle in order for the audience to feel powerless within the action which is taking place in the scene.

Eye level - A shot which shows the characters point of view, it shows it as if they are monitoring something. This gives more effect to show an emotion of a subject.

Oblique angle - the camera is tilted to give an imbalance to the audience. Used to give more effect in films such as Horror's.

3. Camera movements:

Pans - When the camera is moving horizontal in order to present a scene. 

Tilts - Same as pan, but vertically.

Dolly/track shots - Placed on a moving object such as car or truck to capture action which is moving.

Handheld shots - A realistic shot which may be used with a smartphone, for example if they were to show a fight in a school, they would use a smartphone format and movement in order to make it look realistic as possible.

Crane shots - Follows the movement of an individual through the whole scene, usually no cut scenes and from an aerial point of view.

institution presentation

WWW:good presentation overall
good and interesting facts on all assets
good plenary

EBI: Handout out sheet needs to have more information
also you to need praise the students on answering correct question
No reference to synergy
https://docs.google.com/file/d/0B1fl0-EQatgnRG12VTJkR0tDZzA/edit

Institutions

BBC (Kishan & Kacper)-BBC was the world’s first national organisation-Criticised for being heavily government influential
-Main competitor is ITV

Twitter(Kunal, Mikaeil & Alisa)- Social networking site est. in 2006- Four layout revamps since 2006- Traditional newspapers 'killer'

TimeWarner (Indera & Samsam)- World's third largest TV networking and entertainment conglomerate- Founded in 1990- Owns many subsidiaries such as HBO and Warner Bros.

Dreamworks(Zubair, Shervin & Fasih)- Founded in 1994- Screens in many countries including Poland, US, UK, Italy.- Founded by Steven Spielberg, Jeffery Katzenberg and David Geffen.

ITV(Luke & Lee)- First broadcast in 1959- Formed by a corporate takeover by Granada plc and Carlton Comm.- ITV cofounds Freesat with the BBC

Film4 (Jasmine & Harmony)- Funding derives from adverts/commercial- Has a niche audience- Recently launched Film 4.0 which is a digital/online area

BSkyB (Ryan & Kirath)

- Founded by entrepreneur Rupert Murdoch
- 10.1 million customers as of June 2011- £6bn revenue annually as of 2011

Salmaan (NewsCorp)- Formed in Australia by Rupert Murdoch- NewsCorp has acquired newspapers such as The London Times and The New York Post- FoxBroadcasting is a subsidiary

 Sony- Encouraged development of the Compact Disc 

(CDs)- Largest British newspaper group publishing 240 regional papers in the UK- Founded in 1903- Faces controversy over alleged phone-hacking

Sound task

This video is from the movie Never Back Down which is about a young man in  high school being new to a his school and not knowing that this school loves to street fight as a hobby and so he trains to become one of the best and beat his enemy.so in this clip they use non dietetic sound as the music is not being played in the scene it was edited in to add a more determined and powerful mood for the character.so the music sound bridges all the way through to show how hard working and resilient the main character is.As the music starts off slow as he doesn't know how to quiet do the workout drill properly the music keeps going and then the chorus comes on he finds his way and knows how to do it smoothly without any mistakes. Theirs also dialogue in the clip as the trainer is shouting and pushing him on to do better.but you cant hear it its not a voice over.this clipp is also a good example of parallel sound as the sound is very fast and up best and the character is working quickly and  hard to become better.