Cool Brands

Spotify

The brand Spotify is a very urban and modern as it provides you with millions of songs instantly on many phones .Spotify's brand values would include being up to date, aware of trends and variety.the lines of appeal that spotify fit into is Happy families, as everybody who owns the Spotify app has become part of a family as this is their way of finding music. I think the Spotify is one of the top coolest brands due to the fact that, most people own the app and use it in their day to day lives for music.

Apple

Apple's brand values would relate to their adverts or marketing schemes. They aim their products for people of the rich, luxurious lifestyles. This brand may have made it to the list as it is the most valued brand to date and is the most popular worldwide, everyone wants an apple product. I chose this brand as I am personally a strong apple fan. Also as I’m only a teenager they have not targeted it for me but they made it appeal to me as it’s the latest and quickest product phone.
O2

The O2's brand values may be successful as it the best place for music concerts and events in the UK. This may be their brand values as it is a glamorous place and welcomes successful people to perform there. It may also be a dream or fantasy for people as they get to experience something totally different there. I chose this brand as i love the O2 and have been to a concert there before. The o2 allows anything in there as it hosted a basketball game, Tennis finals and also many concerts and finally the X factor.

Nike

Nike is on of the largest sports clothing shops in the world which provides provide spotswear and footwear including accessories. The brand values for nike is that the consumers admire their idols who wear nike such as Ronaldo or Nadal or Lebron james.so therefore they purchase they items to preform like them.

Kripsy Kreme

Krispy Kreme is a doughnut brand that is well known. This is surprising because doughnut brands are not very well known but Krispy Kreme have made and created a big brand name for themselves that is well known in many different countries. Kripsy Kreme would want to associate their brand with delicious and sweet because of this they have attracted many customers willing to pay more than normal for doughnuts because of their brand which gives them a major boost. I chose this as one of my top five brands because it done well in creating a well known big doughnut brand for themselves which is known for its sweet products.