Research & Planning Instituations

E4

Channel history

Began broadcasting on January 18, 2001, retransmitting American series such as Friends, Smallville and The Cleveland Show as well as previously emitted British series from Channel 4 including Shameless and Hollyoaks. E4 receive kudos for their quality of production however the content generates controversy due to the reinforcement of negative stereotypes of particularly lower-class young adults in urban London areas such as Hackney. E4 is primarily known for comedies and dramas making them an entertainment destination for a cutting edge young audience.

Notable successes

Own production by E4 includes teen drama Skins, The Inbetweeners student sitcom or drama series Misfits. Other shows such as Made in Chelsea have received successful reception and gained a mass audience. E4 also won channel of the year at The Broadcast Awards in Feb 2011. The programmes aired have been praised for the originality and successful attempt at appealing to their target audience for effectively empathising by recreating storylines relevant to modern culture. This encourages the idea for my television show to incorporate themes and ideas recognisable and relevant to younger audiences of today and effectively fulfil the intention to entertain.

Target audience

E4 is recognisable as the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s. On top of this it has a young and upmarket viewing profile, with:

The target audience is known to be predominantly young and upmarket as well as sociable, outgoing as well as being heavily concerned with image and reputation. This associates them with the mainstreamer psychographic profile as they are likely to conform to trends in order to look good additionally to their concern for clothing and fashion also relating them to the aspirer psychographic profile. 

BBC3

History: BBC3 is a british television channel from the BBC.In February 2014, BBC Director-General Tony Hall announced that cuts of £100 million would have to be made towards the BBC and BBC3 was to be a part of these cuts by making it a online only channel by Autumn 2015.

Success: The most successful hit on BBC3 was Gavin & Stacey which first aired in May 2007, this sitcom was an instant hit. other successful shows include; Family Guy, American Dad & being Human. In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky 1. The channel programmes: Documentaries, Sitcoms, Comedy, Drama and News & Sport.

Target Audience: Its target audience consists of 16-34 year olds due to its high majority of adult comedic programmes. The psychographic groups that may watch BBC3 are:
Strugglers

Mainstreamers

Explorers