Ill Manors e-media: Tag London campaign

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.

The ill manors tag London campaign was a digital marketing technique for the album release of ill manors used.they tweet's with the hast-tag and it made appear on projectors on famous landmarks.The technique was a very unique and interesting way to get the word about the new album.The main aim behind this was to provide exclusivity to fans.as the more hash tags that were tweeted then the sound cloud link is tweeted for fans to listen to the album first through exclusivity. The tweeted hash tags went to 1.3k re-tweets a day.then pulling in 100k live streamers when the album was released and 500k streamers on demand.the marketing technique was brilliant as it gave the fans feel special as they got the exclusivity and by them hash tagging it over and over again by millions and millions of them probably made it trend worldwide so everyone else saw.

1. How does the Ill Manors Tag London campaign help to promote the film?

The marketing campaign helps promote the film as its constantly projecting "Ill Manors" this will allow people walking by to be intrigued on what it is and want to find out more. It worked well as it made Plan B's mentions go up to 755 a day on twitter and the there were more than 5,000 entries in the space of 5 days, this meant that more people were involved in ill manors.

•  What links are there between the Tag London campaign and other texts you have studied as part of  the Ill Manors case study?

A link between this campaign and another case, would be the NME article as Plan B discusses and outlines his opinion on the government. This link is evident through the fact that the campaign is all about the youth having their say, which somewhat matches Plan B's, proving that he is a voice of his culture.

• Why might user-generated campaigns like this be more successful than traditional media campaigns?

User-generated campaigns that involve the target audience into the film's social activity in terms of digitally. This makes for higher success as the audience will be able to contribute and share their own ideas instead of being merely the recipients in a one-way syringe of distribution. This will make the audience feel like when the film does come out they can say they were a part of it and so they are not just the audience they are the workers of this great project. So they can be proud to be a part of it.

• Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

This relate to the strugglers and it links to the TEDx lecture as its all on the receesion and that's its a world scheme and will always separate the poor from the rich.in recession the rich will be fine but the poor(council estate-or "chavs").

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

this tweet relates to the aspirers as they are young and defending their corner. The links to the Jonathan ross show as plan b said that government is corrupted.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

This tweet relates to again jonathan ross show as he talks about how the our country is in bad place right  now and how we need a change.this tweet relates to succeeds as they have more to do with that as it their taxes being taken and being screwed.

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

This tweet may also relate audience psychographic may be strugglers. As the Olympics produce a lot of jobs however none for them and it just put a blanket over the poor basically and just ignored their say. This tweet links back to the SBTV interview.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN"

 The target audience for as this is making a bold political statement. The psychographics of such an audience would be succeeders and reformers.