A Field in England Questions

The article analyses and describes how the distributors of the film ‘A Field in England’ distribute across all the platforms in order for the audience to get easy access to it. The film was launched on VOD , free broadcast TV , DVD, Blu-ray and cinema. Through this they are expanding their audiences which will equal to higher revenue. Some people might not go to cinema and illegally stream the movie online; however the word will get around really quickly through family and friends. If the film is desired by the audience watching it, it will be promoted and more people will want to watch it.

How was A Field In England’s release different to typical film releases?

The films release was different to other films as they released it on many different platforms. They may have lost money to as it was shown for free on tv however you could pay to see it in this cinema and DVD or Blu-ray.this is usually not carried out by film distributors, however they have done this in order to expand the films audiences. 

What are the advantages to releasing the film across all platforms on the same day?

The advantage of releasing this kind of film across different platforms is that audiences will be able to view it through on of the platforms. An independent film does wouldn't be able to afford a whole load of advertisement so just by putting it across all platforms address a whole load of the audience as the idea is unique and never been done before.

What are the disadvantages to this approach?

The disadvantages to this is that the film may not receive the audience it may desire. It may not gain a high box-office as well. The film received a different reception as it was the first film to release on all the different platforms.

What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think that this filmed would be aimed at an audience aged 16-35 and for the audience to be a majority of males. This is because the story line is very mature and historical as 2 men abandon their own civil war.

Do you think all films in future will be released across all platforms simultaneously in future?

Overall i think not as its a very easy way to lose money and so they wont be making the same amount of money they made out of it so they make no profit. however this way it promotes itself as this way is very unique and intrigues people to go see it.It can help a film be more successful when releasing it on many different platforms. I think some producers may do this, however due to the success rate of 'A Field in England', they may not carry out that this kind of method of distribution.