ADVERT ANALYSIS

ADVERT ANALYSIS 

This poster is advertising the new ps4. The purple background associates itself with the light coming out of the controller.The background creates a certain competitiveness with the xbox one as the ps4 is trying to control the audience to buy ps4 .As it say the "it begins" with the new era of ps4 .This poster subject matter is new and informed controller of the ps4 which very single male in the world is excited about as they have been hearing about and reading about it and so they couldn't wait to see it.so they hit the part where they have to draw the target market.which they have in the case where 85% of the audience are males.the dark lighting in the frame creates a competitive side of the game and that is what the game ps4 is all about.its about winning and knowing a male personality is that they are very competitive.