Evaluate how new technologies habve been used in the products in your cross-media study.Support your answer with reference to a range of products from three media platforms

Ill manors is a British urban drama movie was released in 2012 and directed by Ben drew also known also known as plan B.Ill manors uses takes advantage of new technology to promote the movie across all platforms. Similarly to Belle which was release in 2013 and is a social realism film and uses new technology to promote their film and by this they intrigue and attract new audiences.

Firstly ill manors

Identify how media products from your case study make links with each other media platforms.What are the reasons for these links?

Introduction: In this case study the objective is to explain how Ill manors and Belle make links with each other on other media platforms such as e media, print and broadcast.Also explain synergy in context to the media products and how this comes in advantage to attracting a audience.

Ill manors is a English urban drama which was released in 2012.The movie was very popular in the UK as it had different and intriguing story lines all linked to one.So the way in which they used synergy to promote 2 media products attracted different kinds of audiences.A good example would be the music video,as the director of the movie was plan b aka Ben drew who is a famous musician in the UK. He released the music video title Ill Manors with new scenes in which his performing to the the camera and his lyrics were his views and ideologies on society and politics.The music video was release 18 days before the actual film came out.So gave the music video gave the  audience a vague idea of what the concept would be.The music video was very irrupt and looks like it was a bunch of out of control young adults from council estates going wild and so this would related to their target audience.However on the other hand Belle used a more fundamental way to promote there product on other media products.By putting their trailer on YouTube.The trailer is very popular way to promote and attract audiences as the trailer was a very soft music uses parallel sound as a vulnerable colored child is in England during slavery times and a white middle classed male tells her she is going to stay with his family.This would intrigue the audience as its a very unusual scenario and very seen before.YouTube is very popular site nowadays and so not everyone will like the concept of the trailer however more or even half will and so they produce millions of view that would be around 4 million people looking forward to go watch it as its not even out yet.

Also Ill manors make a link between e media and print as they promote their posters on social networking sites and there official website.Posters are ideal for being on road so billboards,bus stop,buses etc.Ill manor thought it would be great to put it on e media as their targeted audience is very dominant on there and so they would see it and then share it and re-tweet or even post up as their display picture themselves.The poster is very appealing as it shows the main character holding a gun and his arm is wrapped around the ill manor wording.As it implies the blocks that its being held or suffocated by gun crime or bad acts.This would appeal to the young audience as they see the gun and its a action code of something is going to happen.Similarly belle used e media to promote their poster as well as they put it on social networking site such twitter,Instagram and Facebook.Facebook. Especially their website as they gives links to the trailer and their official accounts on twitter and Instagram.Also they give their own reviews too.The poster is shows the main character dido wearing oldern day clothes which implies shes wealthy as shes has a piano behind with great art work on the wall.This implies to the audience,who know nothing about the film,that its about slavery but they asks themselves how this mixed race person gets so wealthy and living well while its the slavery day.The use of synergy has audience talking as they can use Hastings and comment on the picture too.

Finally Ill manors uses the broadcasting platform to promote the film as he was interviewed on one of the most popular chat shows in the UK. As he attend the show and talked about the movie and explained it and what his roles and responsibilities were.This interview was very successful as people saw Ben drew,not only the director, but the normal human being as he doesn't like to be persevered as a celebrity.We see a more funny and down to earth side of him.The interview was then talked about on social networks and was uploaded to YouTube which got millions of view.Also Belle's trailer was broadcasted the trailer on TV and so they uploaded to YouTube to and promoted it on social networking sites.As they also did a interview for Oprah's YouTube channel and answered question on race and society.The this would appeal to the audience as everyone is in the society as theres problem all over the world.Then after Oprah gave reference to them on twitter as they took a picture together and told other people to go watch it.

Peer Assessment

1. Name of student whose blog you are assessing:Zubair
2. Name of film they have researched:Skyfall 
3. Have they covered all three platforms? No
4. Examples they have provided from print platform:Magazine 
5. Examples they have provided from broadcast platform:None
6. Examples they have provided from e-media platform:TedX
7. What institutional information did they find out about the film?How they distribute the film 
8. What issues did they find in terms of representation in the film they studied?None
9. What links or comparisons can you find between this case study and Ill Manors?None
10. Is there anything you can learn from this case study? What could you add to your own case study after looking at someone else's work?Celebrity endorsement and then two step flow 

plan

Introduction

ill manors :

e-media: SBTV interview youth audience

Tedx lecture view and ideology 

Tag London campaign hash tags London historical and political buildings

Print:

Posters on council estates flats and grey and dark background

posters on website

magazine interview mens fitness

Broadcast:

radio interview on life and his music 

Jonathan ross show political view more funny side

Belle:

Belle 
print different poster one love and one drama and race- historic romance 
broadcast trailer and interview on chat shows about race
E media interviews on you tube and twitter reference by oprah winfrey

Institution

The habbo hotel story fits in channel remit of being a modern alternative and at time controversial channel.As it doesn't hold back its content and would say things that other public broadcasters wouldn't. Channel is a terristal channel however they are commercially founded.Also Public broadcasters has to educate,inform and entertain their audiences as they produce the programmes and distributed it.

The channel 4 news also is pre watershed which was set by offcom as the news starts at 7 and the watershed is after 9.channel 4 news is sometimes out of line with its vocabulary it can be very offensive and inappropriate.They coming across as a low brow show however its the total opposite its a experimental real life situation and are showing the global world that this really happens.

The show was in place and being prepared for years and months as they show them self on the site to be a 11 year old innocent and vulnerable and they say they had lots of responses and was approached inappropriately.To make the world alert to this and show its should be stopped and raising awarness to the parents and teachers to draw their attention.

Section B: Independent case study

Belle Belle is a British film and was released in Britain on the 13th June 2014.the film was directed by Amma Asante and starred Guga Mbatha-Raw an Tom Felton well know for his part as "mouth boy" in Harry Potter.The film genre was very much a drama as the characters were facing problems and emotions that were realistic in those days.Also how we know is that the film contains big conflicts and disagreement on huge level.I would also add a bit of romance in their as her and her sister try to find a husband but is asked to be marry for one she doesn't want and then she marries on e that causes conflict.The film was 7.4 on IMDb also Rotten tomatoes rated it a solid 7/10.The overall response was positive form 127 critics around the world couldn't find something wrong it.It boasts all the surface beauty that fans of period pictures have come to except,but belle also benefits from its stirring performances and subtle social consciousness.

Broadcastthe film trailer uses useful parallel music as the trailer contains very soft piano playing in the background to soften the situation and the audience to have sympathy for the main character Belle as she is a black girl raise in a white family.So the trailer opens with a white man standing in front ion what seems someone who is very comfortable with and have a relationship with as they are very comfortable with themselves.So he say that he is here to take her to a good life.Then "based on a true story" comes on the screen then location changes from a very public and unpleasant setting to a private land with a huge house.house. This represents different races living and socio-economically wise and higher management living conditions.As this were the slavery days. They have social networking accounts to release videos as these allow the audience to interact with the actress as well as the director behind the scenes, developing the personal relationship aspect . Therefore this will encourage audiences to watch it.The broadcast platform does use stars, regardless of their lack of experience and establishment in the film industry but the context of the film allows them to express their personal socio-political views to generate interest and debate about the film.

Print
"The result is a handsomely mounted and emotionally engaging drama that smartly examines issues of race, class and gender while leaving nary a dry eye in the house."

"At times, it seems as if two separate films have been grafted together. In one, Dido and Lady Elizabeth are young ingenues looking for potential husbands. "

"We see her making her journey to emotional and political-awareness an engaging one."

These print works intrigue the audience and give a glimpse of the genre and what its about, as they main central image give eye contact and the settings and costumes show its a normal time for the character.The first one is a more similar as they can see her costume is not suitable for a normal in these days and her settings behind her and is never seen before and very sophisticated.sophisticated. Also they may understand why or how a colored would be int hat position and how they got in that positions.As they would put into their minds that the times for that clothing was only for the 1900's and so black people were in slavery and so they would kind of understand the story already so they would be interested in how she got there.The brand's visuals provide the film with a very posh or elegant feel, another social-realism film on the basis of race. The brand connotes a look which suggests the film is intellectually engaging and the fact it is 'based on the inspiring true story' brands the film with higher importance and seriousness.

E-media

https://twitter.com/foxsearchlight

https://facebook.com/bellethemovie

https://instagram.com/foxsearchlight

The film's social media presence provides coverage to a larger audience than it would without its absence because of the flexibility, availability and digital sophistication that comes with the interactive features helping to promote the film directly to the audience.

http://www.belle-themovie.com/#/story/synopsis - uses the film's brand in regards to holding synergy of the visuals presented in the other platforms across the film's promotional campaign. This includes the landmark central image of the lead actress as well as the simplicity of the fonts used.

Audience

This film is targeted mostly at a female audience than men because of its romantic sub-plot and arguably because the lead role is played by a woman. The film is likely to appeal more to a sophisticated audience so may range primarily in the ABC1 classification. Considering it racially-centric context, the film may be targeted mainly at those of an African background. Psychographic groups of reformers and explorers will be targeted by this film because of its socio-political nature and exploration of social revolutionist. The cross-media promotional campaign targets the audience by effectively combining the personalities of the lead actress, one of the actors and the director's with the moral message the film text intends to convey.The film provides the audience with enlightenment about the historical context of the racial issues discussed as well as entertainment via its emotionally gripping storyline. 12 Years a Slave and Selma are also films with social realism so are bound to appeal to the target audience of Belle as they will be intrigued just as well but in a different way due to Belle's inclusion of romance.

Institution

Pinewood Studios - produced Sixteen, Harry Potter, James Bond. They are versatile with their target audiences and type of film.

Fox Searchlight Pictures (2013) (UK) (theatrical) - also distributed: The Grand Budapest Hotel and 12 Years a Slave

A lot of their distributed films happen to be intellectually engaging with narratives of social realism however they do not appeal to a target audience.

$10,900,000 (estimated)

The film didn't make a Box Office profit, making it financially unsuccessful, reason being assuming that the film appeals to a niche audience and not a mass audience to be able to gain enough coverage and viewing sales.

Belle proved to be more successful in the USA than everywhere else worldwide, this may be due to the plenitude of screens at which Belle was available to a USA audience in comparison to elsewhere.

The film was given a 12A which is suitable for targeting a younger audience too, exposing them to social realism and socio-political controversies concerning the modern era.

 Representation

People of a White/Caucasian background tend to be presented as mostly racist to coloured people, this being the social norm of acceptance in this racially conscious society presented of 18th century England. The representation of a Navy admiral's family mansion in 18th century England is stereotypical to what would be expected of British aristocrats.

The representation of the British aristocracy coincides with stereotypes of a snobbishly lavish lifestyle, but nonetheless it is indubitably distinguishable as a British film.It is evidently inclined to differ, considering the discrepancies among the two films being of the time/era, groups, and particular place represented. Belle represents a pre-modern undeveloped social representation based on race and prejudice whereas Ill Manors touches on multiple aspects such as class, location of upbringing and political influence. The ideologies are presented in a way to criticise Britain before the pre-modernist movements which (attempted to, and yet attempt to) grant racial equality. These include ideologies of hierarchy, patriarchy, racial superiority and class-consciousness.

Case study comparison

- Ill Manors and A Field In England are low-budget films whereas Belle had a relatively higher budget.

- AFIE evidently had the anomalous method of release date distribution by making it available on all platforms upon release, differing from the orthodox approach adopted by Ill Manors and Belle.

- IM and AFIE heavily exploited social media in order to gain mass coverage whereas Belle was relatively low-key on the internet's part of promotion.

- IM and Belle are social realism films whereas AFIE is more of a dramatic horror based on a much more specific narrative.

- AFIE is an arthouse film, whereas Belle and ill Manors are lower classification (non-blockbusters yet not necessarily high-concept) social realism films.

Mest 2 Evaluation Brief

MEST2 Evaluation

Introduction:

 The brief is that we work for Silver Lining Productions, a multi-media production company that has had recent television success with programmes and fiction products. They have also developed supporting media for their broadcast productions in print, audio and e-media. So we had to create a two minute opening for a new show on E4.The programme will have a target audience similar to E4’s demographic (15-35) and will be suitable for pre-watershed broadcasting. Then create a front cover and two further pages from a specialist souvenir magazine that will be produced to promote the broadcast production at the time of broadcast. This would be done individual as the two minute opening as produced by and Mansour.

We had to conduct a lot of pre-production research as we there were very successful TV programmes with the same concept and audience that we were aiming for. So we started to research the programmes that have been presented on E4 and so we analyse the first 2 minutes of the series, episode 1 and season1, then we took the key conventions of the programme which the audience of 15-35. So for example we looked at the opening of Top boy and took down the settings, the dialogue and then action included. We found out that the first 2 minutes should make the audience want to stay for more and in short amount of time we needed to have a good amount of good content. Then we were put in place for a focus group the outcome was to be a good opportunity to share good ideas and improve our productions. Also to see what the sort of 16-17 year old would take from this sort of productions and see what they like and what they didn’t like so it would help us change it to make it better.

I have found out what my average target would look like and what they would be interested in. Our programme is aimed at 16-25 year olds as the show is not too explicit but contains some bad actions of drugs.60% males and 40% females. Males would like the adrenaline rush and the use of guns and drugs and some female also. My series is urban drama so firstly I had a look at similar existing series to my series. I had a look at was top boy and Youngers because I believe that it is the most similar to my project and their target audience is the same or should be similar to my own. In terms of demographics I think that our project is aimed at a working class demographic. This is because the audience of this show are very likely to be similar to the characters themselves and may have the same mind set as them. So they are they have the same background of the characters, race mostly black African/Caribbean. So they relate to them more and this builds a relationship with the character and the audiences. Similarly in my project my demographic should be one similar to top boy of a low working class person usually at a young age but this may be challenged due to people of all different ages watching. The audience for my show are highly likely to be teens at school or college. However, some of them will have left school and started working from an early age. Their job will often refer to a ‘Blue collar worker’. This means that the person will be doing manual labour i.e. plumbing which is physical and requires manual skill unlike working in an office which would be at the top of the demographic table. I found out then that my target audience are interested in more designer things that are modelled by their favourite celeb or sportsperson. For example the aspirers who love rap would see their favourite rapper wearing some type of “Adidas trainers” and demand it sponsored by the rapper Stormzy. On the other I would like to know the succeders group would want to watch our programme but only if we see some reward out of something as they only are fans of things that are prestige and have a strong brand image. Overall, the psychographic group has helped us figure out the section of the market we tried to reach because of the detailed groups i.e. aspirers, succeeders, strugglers etc... Social class is D-C1 Mainly working class. My target audience are young and focused young people looking to succeed in life as they are in high school, sixth form, college or university or even just started. My target audience are very much into the celebrity and wear everything they wear like they are in stores like JD and Foot Looker and have been fans of the previous programmes on E4 such as Youngers and Inbetweeners.

Our 2 minute opening consists of the main character and his companion having a couple drinks and counting the week’s money as they brainstorm where they should sell their drugs, in mostly other parts of London. This the first scene as it’s a fast forward and so we are showing the main character being successful and doing well. The room is and so we used a high key lighting to show the impact of them having a good drink and laughing with each. To show the audience they are doing well. We used a cross dissolve to show that its change in time and they have been drinking counting money all night. Secondly we in one scene for when one of the characters is walking up the stairs and we used a cctv to show how the society see a young black teenagers and so his stereotyped to be about to do a criminal activity. So we put the audience in that position. The lastly one moment in the opening scene is that we use handheld for the character picking up a letter to open up.to make the audience in his positon. It shows him breathing heavily as he is panicking. Opening convention of the TV series as an urban setting. As it consists blocks of flats and urban clothing such as Nike hoodie Adidas shoes. Also another factor is rap music which is a huge with our audience. We did the cctv scene very well and it was executed perfectly as the placement of the camera was up in high angle and was moving constantly. It really looked like a cctv camera and we are confident the that it will have an effect on the audience. Then one thing we face was lighting on the flash forward as we wanted the scene to be in a dark warehouse and so we didn’t have good and we used our iPhone and Samsung torch light. We balanced them equally and spaced out it wasn’t too light and not too light.

The third brief requires us to make an e-media campaign. Promoting the TV series on social networking sites. As most of our target are on their as Facebook, Instagram, YouTube and twitter. Creating the #OFFTHECORNER would spread the awareness and build the excitement for the premier. Setting the their official website and official twitter etc pages would increase the followers as they want the latest interviews on Youtube and backstage videos and the latest photos of what the characters are up to on their Instagram or twitter. We can give weekly 15 secs snippets of the first series. Allowing the audience to leave comments and reply to us on twitter and instagram on the comment below section. This overall would build anticipation and source of exclusivity for the audience as they receive backstage footage and so it feels as there are building a relationship with character even though the series hasn’t started. The synergy is created by the hashtag making an appearance on platforms such print and e-media its on the top of my magazine and double page spread and also in my bio on our twitter and Instagram.