Broadcastthe film trailer uses useful parallel music as the trailer contains very soft piano playing in the background to soften the situation and the audience to have sympathy for the main character Belle as she is a black girl raise in a white family.So the trailer opens with a white man standing in front ion what seems someone who is very comfortable with and have a relationship with as they are very comfortable with themselves.So he say that he is here to take her to a good life.Then "based on a true story" comes on the screen then location changes from a very public and unpleasant setting to a private land with a huge house.house. This represents different races living and socio-economically wise and higher management living conditions.As this were the slavery days. They have social networking accounts to release videos as these allow the audience to interact with the actress as well as the director behind the scenes, developing the personal relationship aspect . Therefore this will encourage audiences to watch it.The broadcast platform does use stars, regardless of their lack of experience and establishment in the film industry but the context of the film allows them to express their personal socio-political views to generate interest and debate about the film.
"The result is a handsomely mounted and emotionally engaging drama that smartly examines issues of race, class and gender while leaving nary a dry eye in the house."
"At times, it seems as if two separate films have been grafted together. In one, Dido and Lady Elizabeth are young ingenues looking for potential husbands. "
"We see her making her journey to emotional and political-awareness an engaging one."
These print works intrigue the audience and give a glimpse of the genre and what its about, as they main central image give eye contact and the settings and costumes show its a normal time for the character.The first one is a more similar as they can see her costume is not suitable for a normal in these days and her settings behind her and is never seen before and very sophisticated.sophisticated. Also they may understand why or how a colored would be int hat position and how they got in that positions.As they would put into their minds that the times for that clothing was only for the 1900's and so black people were in slavery and so they would kind of understand the story already so they would be interested in how she got there.The brand's visuals provide the film with a very posh or elegant feel, another social-realism film on the basis of race.
The brand connotes a look which suggests the film is intellectually engaging
and the fact it is 'based on the inspiring true story' brands the film with
higher importance and seriousness.
E-media
https://twitter.com/foxsearchlight
https://facebook.com/bellethemovie
https://instagram.com/foxsearchlight
The film's social media presence provides coverage to a
larger audience than it would without its absence because of the flexibility,
availability and digital sophistication that comes with the interactive
features helping to promote the film directly to the audience.
http://www.belle-themovie.com/#/story/synopsis - uses the
film's brand in regards to holding synergy of the visuals presented in the
other platforms across the film's promotional campaign. This includes the
landmark central image of the lead actress as well as the simplicity of the
fonts used.
Audience
This film is targeted mostly at a female audience than men
because of its romantic sub-plot and arguably because the lead role is played
by a woman. The film is likely to appeal more to a sophisticated audience so
may range primarily in the ABC1 classification. Considering it racially-centric
context, the film may be targeted mainly at those of an African background.
Psychographic groups of reformers and explorers will be targeted by this film
because of its socio-political nature and exploration of social revolutionist. The cross-media promotional campaign targets the audience by
effectively combining the personalities of the lead actress, one of the actors
and the director's with the moral message the film text intends to convey.The film provides the audience with enlightenment about the
historical context of the racial issues discussed as well as entertainment via
its emotionally gripping storyline. 12 Years a Slave and Selma are also films with social
realism so are bound to appeal to the target audience of Belle as they will be
intrigued just as well but in a different way due to Belle's inclusion of
romance.
Institution
Pinewood Studios - produced Sixteen, Harry Potter, James
Bond. They are versatile with their target audiences and type of film.
Fox Searchlight Pictures (2013) (UK) (theatrical) - also
distributed: The Grand Budapest Hotel and 12 Years a Slave
A lot of their distributed films happen to be intellectually
engaging with narratives of social realism however they do not appeal to a
target audience.
$10,900,000 (estimated)
The film didn't make a Box Office profit, making it
financially unsuccessful, reason being assuming that the film appeals to a
niche audience and not a mass audience to be able to gain enough coverage and
viewing sales.
Belle proved to be more successful in the USA than
everywhere else worldwide, this may be due to the plenitude of screens at which
Belle was available to a USA audience in comparison to elsewhere.
The film was given a 12A which is suitable for targeting a
younger audience too, exposing them to social realism and socio-political
controversies concerning the modern era.
People of a White/Caucasian background tend to be presented
as mostly racist to coloured people, this being the social norm of acceptance
in this racially conscious society presented of 18th century England. The
representation of a Navy admiral's family mansion in 18th century England is
stereotypical to what would be expected of British aristocrats.
The representation of the British aristocracy coincides with
stereotypes of a snobbishly lavish lifestyle, but nonetheless it is indubitably
distinguishable as a British film.It is evidently inclined to differ, considering the
discrepancies among the two films being of the time/era, groups, and particular
place represented. Belle represents a pre-modern undeveloped social
representation based on race and prejudice whereas Ill Manors touches on
multiple aspects such as class, location of upbringing and political influence. The ideologies are presented in a way to criticise Britain
before the pre-modernist movements which (attempted to, and yet attempt to)
grant racial equality. These include ideologies of hierarchy, patriarchy,
racial superiority and class-consciousness.
Case study comparison
- Ill Manors and A Field In England are low-budget films
whereas Belle had a relatively higher budget.
- AFIE evidently had the anomalous method of release date
distribution by making it available on all platforms upon release, differing
from the orthodox approach adopted by Ill Manors and Belle.
- IM and AFIE heavily exploited social media in order to
gain mass coverage whereas Belle was relatively low-key on the internet's part
of promotion.
- IM and Belle are social realism films whereas AFIE is more
of a dramatic horror based on a much more specific narrative.
- AFIE is an arthouse film, whereas Belle and ill Manors are
lower classification (non-blockbusters yet not necessarily high-concept) social
realism films.
No comments:
Post a Comment