Introduction: In this case study the objective is to explain how Ill manors and Belle make links with each other on other media platforms such as e media, print and broadcast.Also explain synergy in context to the media products and how this comes in advantage to attracting a audience.
Ill manors is a English urban drama which was released in 2012.The movie was very popular in the UK as it had different and intriguing story lines all linked to one.So the way in which they used synergy to promote 2 media products attracted different kinds of audiences.A good example would be the music video,as the director of the movie was plan b aka Ben drew who is a famous musician in the UK. He released the music video title Ill Manors with new scenes in which his performing to the the camera and his lyrics were his views and ideologies on society and politics.The music video was release 18 days before the actual film came out.So gave the music video gave the audience a vague idea of what the concept would be.The music video was very irrupt and looks like it was a bunch of out of control young adults from council estates going wild and so this would related to their target audience.However on the other hand Belle used a more fundamental way to promote there product on other media products.By putting their trailer on YouTube.The trailer is very popular way to promote and attract audiences as the trailer was a very soft music uses parallel sound as a vulnerable colored child is in England during slavery times and a white middle classed male tells her she is going to stay with his family.This would intrigue the audience as its a very unusual scenario and very seen before.YouTube is very popular site nowadays and so not everyone will like the concept of the trailer however more or even half will and so they produce millions of view that would be around 4 million people looking forward to go watch it as its not even out yet.
Also Ill manors make a link between e media and print as they promote their posters on social networking sites and there official website.Posters are ideal for being on road so billboards,bus stop,buses etc.Ill manor thought it would be great to put it on e media as their targeted audience is very dominant on there and so they would see it and then share it and re-tweet or even post up as their display picture themselves.The poster is very appealing as it shows the main character holding a gun and his arm is wrapped around the ill manor wording.As it implies the blocks that its being held or suffocated by gun crime or bad acts.This would appeal to the young audience as they see the gun and its a action code of something is going to happen.Similarly belle used e media to promote their poster as well as they put it on social networking site such twitter,Instagram and Facebook.Facebook. Especially their website as they gives links to the trailer and their official accounts on twitter and Instagram.Also they give their own reviews too.The poster is shows the main character dido wearing oldern day clothes which implies shes wealthy as shes has a piano behind with great art work on the wall.This implies to the audience,who know nothing about the film,that its about slavery but they asks themselves how this mixed race person gets so wealthy and living well while its the slavery day.The use of synergy has audience talking as they can use Hastings and comment on the picture too.
Finally Ill manors uses the broadcasting platform to promote the film as he was interviewed on one of the most popular chat shows in the UK. As he attend the show and talked about the movie and explained it and what his roles and responsibilities were.This interview was very successful as people saw Ben drew,not only the director, but the normal human being as he doesn't like to be persevered as a celebrity.We see a more funny and down to earth side of him.The interview was then talked about on social networks and was uploaded to YouTube which got millions of view.Also Belle's trailer was broadcasted the trailer on TV and so they uploaded to YouTube to and promoted it on social networking sites.As they also did a interview for Oprah's YouTube channel and answered question on race and society.The this would appeal to the audience as everyone is in the society as theres problem all over the world.Then after Oprah gave reference to them on twitter as they took a picture together and told other people to go watch it.
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